This design was actually conceived in 2006, but due to state review, was not released for the public until May 2007. This tag is part of a national campaign by Donate Life to encourage organ and tissue donations. It is available for general public release now.
Addendum: South Carolina issued a different design of this plate for the public. The design submitted above was modified for the plate issued. Click 'Get the license plate' above to view the state's plate design.