The YMRA mission is, “to inspire the youth to live a healthier life by becoming physically active and nutritionally savvy”. Its vision is to see every child embrace a physically active and productive lifestyle. Its goal is to reduce the childhood obesity rate in South Carolina by 50 percent within the next 8 years, expanding our efforts throughout the Southeast within 2 years. YMRA seeks to partner with parents, youth, local schools, churches, hospitals, and athletic facilities, such as the YMCA, to pursue the organization’s purpose of activating the youth in Upstate S.C.
I designed a simple, square tri-fold brochure for a proposal meeting. The inside of the brochure presents a simple, yet stark message to show the exigency of the situation.
- Download the brochure (PDF)